Note: While Dr. Simckes is on vacation, we welcome as a guest blogger Fertility Partnership Marketing Director Mistie Thompson.

At first blush, it's rather hard to imagine what Fertility Partnership and Disney could possibly have in common. One is officially The Happiest Place on Earth, and the other - let's be honest, no matter how nice we work to make it - is not somewhere anyone who wishes to have a baby wants to find themselves. 

But really, the philosophy behind Fertility Partnership is very much like the basic philosophy of Disney - it's all about creating an experience for the people who matter most to you. In Disney's case, it's their guests. In our case, it's our patients. From the very beginning of planning Fertility Partnership, we were laser-focused on creating a different kind of fertility clinic - one that was entirely centered around the patient experience. We looked at every step our patients took with Fertility Partnership, whether it be the website, a phone call or even a billboard, and did all we could to ensure it would reflect our desire to be patient-focused. 

So I had to chuckle a little when I read this article about Disney now giving seminars to health care executives and doctors regarding translating the "Disney experience" to their hospitals and practices. I love being ahead of the curve! I'm also a little sad that so many health care providers are just now understanding what a great patient experience really is, and I'm still shocked when I hear stories from some of our patients who've experienced the other end of the spectrum - one where they're treated as irritants in a medical team's day rather than the whole focus of the practice. 

We're just going to stay focused on providing the best possible care - physically and emotionally - to you. Please let us know what we can do to improve your experience, and we'll keep working hard to take the best possible care of you on your fertility journey.